The Most Popular Instagram Filters From Around the World

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You snapped the perfect photo to share on Instagram, and only one thing can make it even better: the perfect filter.

There are dozens to choose from, each brimming with possibility: With the swipe of your finger, you can boost contrast, inject vintage flavor, or simply enhance the overall effect. The bonus? Along with transforming an ordinary snapshot into a photographic work of art, applying a filter can increase the number of views and comments your post receives.

We analyzed the world of Instagram filters, both in the U.S. and around the globe. Which filters do people use most? Which ones draw the most likes from fellow Instagrammers? We mapped and ranked every filter, from Aden to X-Pro II, to get a snapshot of who’s using each. Read on for the intriguing insights.

1. America’s Favorite Filters

Here’s a surprise: Clarendon tops the list of most used Instagram filters in every single state. Why? Probably because it’s an all-purpose filter that brightens, highlights, and intensifies shadows for color that pops. Another potential reason for the No. 1 spot: Clarendon is typically the default filter after the Normal option in the editing.


2. America’s Second-Favorite Filters

The second-favorite filter in 16 states – including the Pacific Northwest, much of the Midwest, and a few states on the East Coast – is Gingham. It’s a nostalgic choice. Once reserved for videos, this vintage-inspired photo filter lets Instagram users evoke the past. Next, Juno dominates much of the West, South, and Northeast. This popular filter lends color intensity and brightens warm hues; many favor its effects for adding richness and authenticity to urban photos.

Which states’ filter preferences stand out? Though every state favors Clarendon, Montana alone opts for Mayfair as a second choice; Nebraska prefers Walden; and Arkansas turns to Sierra.


3. America’s Third-Favorite Filters

When it comes to third-favorite filters in the U.S., Juno and Lark both lead the pack in 12 states respectively, including the West Coast (plus Alaska), Texas, and much of the Midwest. The filter adds warmth and punches up color, which makes it ideal for a variety of applications. Gingham comes next (predominantly in the West) thanks to its ability to desaturate colors to add a vintage look.

Which states march to their own beats? Nebraska and Delaware appreciate the Sierra filter; and California and Kentucky like Ludwig.

Next, we zoomed out to look at Instagram filters around the world.


4. The World’s Favorite Filters

Unsurprisingly, Instagram users in 119 countries (the vast majority of the world) filter most of their photos with Clarendon. Also the favorite filter in every U.S. state, Clarendon is beloved among Instagrammers for its ability to instantly take a photo from bland to dazzling. Who loves Clarendon? Virtually all of North and South America, Europe, Russia, Asia, and Australia, as well as much of Africa.

Second-place Juno (preferred in four countries) is also a general-purpose filter; it imbues rich tones and makes reds, oranges, and yellows pop. Third-place Valencia and Sierra – popular in Bosnia and Serbia, as well as Kyrgyzstan – injects warmth, a yellowish tint, and a subtle fade for old-school flair.


5. The World’s Second-Favorite Filters

Familiar filters dominate the list of the world’s second-favorites: Juno (in 38 countries), Valencia (in 29), and Gingham (in 20). Valencia, which boosts exposure and heightens colors, takes second billing, when it comes to second favorites, in 29 countries – including much of South America and central Europe, as well as Iceland, Russia, and Kazakhstan. Users in 20 countries opt for vintage-inspired Gingham.


6. The World’s Third-Favorite Filters

The list of third-favorite filters across the globe features familiar options, including Gingham, Valencia, and Lark. The X-Pro II filter – often compared to a Photoshop technique – boasts users in 11 countries using it third-most frequently. This brash filter adds a dose of drama by boosting contrast, warming colors, and adding a vignette effect.


See more filter stars for specific types of photos such as nature, fashion, and selfies in the original article by




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