What is the best time to post your Instagram?

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This article describes our quest for the optimal time to post on Instagram. If there is a best time to post, how should we find it? Which data do we have available to make our analysis?


We’ve analysed 554,492 posts on Instagram, all were posted in 2016 by a group of 7,855 Instagram accounts. For each post we’ve been given the engagement (=likes + comments), filter used, the exact date and time (GMT) it was posted, the caption, tags and type of post.

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